Gamedev folks know that targeting and communicating with players, press and content creators is vital for success.
But how should they start?
When should they reach out?
Exactly how many emails can I send before I get too annoying??
This talk will walk you through the differences between these groups, as well as the how, when (and how often) you should be getting in touch with them. We’ll show examples of awesome press emails, example rad promo tweets from developers, and the Do’s and Don’t’s of working with YouTubers and streamers to give your game the best chance of success before, during and after launch.