Don’t let overwhelming success overwhelm you: Scaling to millions with PlayFab

Oct 23, 2018


ROOM 211



With PlayFab, Microsoft provides a complete, platform agnostic backend service for games – and applications more broadly – that currently powers over 2,000 live games, with over 100 million monthly active users (MAU). And with a huge emphasis on realtime events and live game operations, PlayFab closes the gap for developers of all sizes.
This means it’s possible for teams of all sizes to have a world-class online service layer that allows them to do rich user segmentation and provide highly customized experiences based upon user behaviors – quite simply, to maximize their potential.

In this talk, we’ll walk through the fundamentals of the PlayFab service, covering not just why we built it, but also how, and demonstrating some of its capabilities.

  • Brendan Vanous

    Head of Developer Success

    Advanced Technology Group and PlayFab